Limits of SMS Marketing

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Published: 13th August 2012
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SMS has become the most popular mode of communication today with most of us using it to communicate with our friends, family and acquaintances. Unlike an email or a newsletter, nearly every message that is sent on a mobile phone is generally read by the user. Being an extremely personal mode of communication, you can establish a direct contact with your client; building on the relationship.SMS Marketing is to send sms text to groups or individuals via internet. Prime SMS Marketing is providing web based bulk sms services to you to get maximum inquires, remember inquiries is getting converted into you clients. Also we are providing Excel Plug-ins, so you can send sms from your excel sheet itself, but of course via internet.SMS marketing can be a tricky beast, which is why it’s so important that anyone considering testing the mobile marketing waters gets themselves hooked up with a high quality SMS campaign tool that can cut the learning curve in half. But one of the trickiest parts of SMS marketing is having to cram an awful lot of information into a very compact medium of 160 characters or fewer. While this can present its fair share of challenges, it can actually work in your favor.

- People are constantly on the go, and they prefer marketing that’s brief and to the point.

- Working with 160 characters eliminates the whole “artistic” angle from digital marketing. This is one of the main points of frustration for a lot of marketers, in that the creation of e-newsletters and blogs is highly focused on literary abilities that not a lot of people possess. But if you’re limited to 160 characters, there’s simply no room to be verbose.

- Short messages are conducive to getting read, which is one of the primary hurdles that face a lot of email marketers. When a message arrives in someone’s email inbox there’s a high likelihood that it won’t be read until later on – but in SMS marketing, messages are so brief that they’re almost guaranteed to be read on receipt.

With messages being limited to 140-160 characters, it becomes difficult to create an effective message within such short word limit. Moreover, additional information in the form of hyperlinks may not always be received properly by the user’s phone.Short Message Service (SMS) Marketing is a fairly new direct marketing pipeline that is becoming increasingly popular as it offers direct and often times, interactive contact between a target market and a business. Limiting users to 160 characters might seem like a huge drawback to SMS marketing, but with the increasing prevalence of smart phones that can link to fully interactive experiences on the Internet, the character limitation is almost a moot point.SMS is an acronym for Short Message Service. It is a worldwide standard for communicating textually between cellular phones. SMS / text messages are the new mode of communication with the past, present as well as potential clients and customers. Businesses that fail to integrate SMS marketing techniques with their overall marketing campaign are losing ground to their competitions. Whether it’s an ad, offer, deal or just information, all such text messages from your company’s end are considered a part of SMS marketing strategy. Even for the consumer, the mobile device is not just a mode of communication - With a slide of the finger or press of a button, they are able to do shopping, make monetary transactions, answer opinion polls, etc.

SMS marketing is ten times more effective than traditional advertising. There is no limit as to how far you could utilize this tool. Be creative and follow the simple rules and you could never go wrong. Use mobile marketing as a vehicle to expand your business and be known.Vagueness won't get you anything but a good backlash. Simply put, from a customer's perspective ambiguity raises doubts and your business integrity will surely suffer.

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