Applications of SMS Marketing

Published: 27th June 2012
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SMS marketing is also permission based and it is expected from a good SMS marketing agency to engage with only those customers who have opted-in to receive information, communication, or promotional messages.SMS Marketing is a billion-dollar industry utilized by every type of business under the sun. Good SMS marketing can be a professional, innovative way to connect with customers and boost your ROI from advertising.SMS marketing is also popular when itís used to enable SMS entry into competitions, surveys, and giveaways. Instead of making customers fill out a paper form (which then has to be arduously collated), businesses encourage text message entries. SMS marketing can also be used for push texts and subscription SMS, which is where things start to get both more complicated and more interesting. Because SMS marketing does not always start with advertising. Organisations can also send regular informative text messages to their existing database of opted-in customers. This type of SMS marketing is a more instant and succinct version of an email newsletter, and can be used to send out updates, news, appointment reminders, etc.

SMS marketing lets customers and organisations communicate through SMS. Itís pretty easy: organisations create advertising which uses an SMS marketing call-to-action to encourage audiences to respond by SMS. The customer then receives an automatic thank-you text from the organisation, which sets up a dialogue that can be continued in future marketing communications.SMS marketing is also popular when itís used to enable SMS entry into competitions, surveys, and giveaways. Instead of making customers fill out a paper form, businesses encourage text message entries.SMS marketing doesnít always begin with advertising. You can also use an existing database of opted-in customers, to send out regular Ďpush textsí. This type of SMS marketing is the text message equivalent of an e-newsletter, and works to send out updates, news, appointment reminders- you name it. One thing to keep in mind though, is that customers need to be able to opt out if desired. It requires you manually selecting each customer you wish to send to every time, is not scalable or customisable, and also doesnít involve any form of measurement.SMS marketing has recently emerged as a very low cost, highly targeted, effective means of marketing.SMS Marketing has an average open rate of over 98% compared with email open rates which can be as low as 30%, or even less. This means that people only receive your messages if they want to; increasing the likelihood that the message will be successful in its aim. This also means youíre not paying to send an unwanted message.

SMS is still a relatively uncluttered and spam-free marketing channel. Itís also the one form of communication that many people are tethered to 24/7.This type of SMS marketing was possibly the first ever used. It works on the premise that advertising space is precious, and that bombarding customers with information can be a turn-off. SMS are immediately delivered directly to your phone. There is no need to call an access number, as is the case with voice-mail. Also, most carriers offer SMS alerts (information packets, such as stock quotes, sports scores, and news) that can be delivered to your phone at regularly scheduled intervals.A single short message can be up to 160 characters of text in length. Those 160 characters can comprise of words or numbers or an alphanumeric combination. Non-text based short messages (for example, in binary format) are also supported. These are used for ringtones and logos services for instance.SMS messages are read within four minutes, making them highly convertible.SMS marketing can seem somewhat invasive to many individuals. That is one reason many companies ask customers if it is acceptable to contact them via text messaging.

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